To commemorate the recent opening of their new flagship store in Austin, Yeti wanted to create a pair of billboards to hang above the store and around town.
Apple and SAP announced a new partnership mid-2016 to develop powerful native apps for the iPad and iPhone which the companies say will revolutionize the mobile work experience, as well as an iOS software development kit and training academy so that businesses can easily build native iOS apps specifically for their needs.
To celebrate their 50th anniversary, Austin’s classical radio KMFA launched a new campaign On Key, Offbeat, celebrating eccentric Austenites who enjoy the station.
For long-time readers of Field & Stream magazine, the June/July 2017 issue (out now) may look a little familiar. Indeed, it is a photographic recreation of the May 1961 cover featuring a young boy looking out of his tent at a fisherman wrangling in a fish.
RJ Muna and Dutch artist Berndnaut Smilde were recently tasked with capturing the luxury experience of flying at 39,000 feet on an Airbus corporate jet. But instead of shooting an airplane in the sky, they wanted to bring the sky into a series of opulent rooms that represent the experience.
RJ Muna’s latest project for Alonzo King LINES Ballet was to create an elegant series of black and white portraits of each of the company’s dancers.
Macy’s is a long-time client of James Salzano, but he recently got an assignment that was a little bit different.
Shaun Fenn says a number of his clients come to him because they like his editorial approach to shooting, which is precisely how he recently teamed up with Charles Schwab.
The phrase “checking it once, checking it twice” took on a whole new meaning for Shaun Fenn this Christmas while shooting a new multi-platform holiday campaign for FedEx, concepted by the Integer Group in Dallas.
Earlier this year Annabelle Breakey was commissioned by the owners of the forthcoming Bobcat Diner to shoot a series of recipes planned for the diner’s menu.
Just a few days before Halloween, RJ Muna found himself standing in front of Dracula’s castle with a bright red Audi R8. He was there to photograph Audi’s spectacular Halloween social media campaign, a concept that was developed by MUH-TAY-ZIK HOF-FER to promote Audi’s higher-end vehicles.
Matthew Turley recently spent three weeks in Texas shooting Ram’s entire line of trucks. Because each truck, from the Sport to the Big Horn, the Rebel, and the Laramie, appeals to a different demographic, a considerable amount of thought went into how and where to shoot.
CenturyLink Prism’s Couch Chameleons campaign was simple: photograph people at one with their couch, enjoying CenturyLink Prism television so much that they’re actually beginning to blend in.
To commemorate and celebrate the 2016 Summer Olympic Games in Rio de Janeiro, Brazil, Oakley designed Green Fade—a special-edition eyewear collection in the Brazil-like green color. To shoot the new line, Oakley turned to RJ Muna.
Georgia’s Sea Island resort lies along one of most popular lengths of Atlantic coastline. Both the area and the resort are steeped in history.
Annabelle Breakey teamed up with the amazing creative agency MUH-TAY-ZIK | HOF-FER to shoot Method’s recent Fear No Mess campaign.
In his first collaboration with The Martin Agency, photographer Randal Ford was hired to shoot an integrated print and live action campaign for Purina Mills’ entitled Animals Speak Louder Than Words.
Sage Home Security hired Victors & Spoils to create a series of print ads to build on the success of their Easy Is Awesome video featuring the amazing comic actor John Fulton.
Jamie Kripke says Ed Ruscha’s iconic painting of a Standard gas station was his inspiration when working with Venables, Bell & Partners to create a library of updated photography for the Phillips 66 brand.
Randal Ford says Donate Life America’s Give Me a Heart campaign isn’t the first pro bono project he’s ever done, but it is certainly the most significant both in size and the campaign’s end goal; to help get hearts for the more than 4,000 Americans on the donor list.
“This was a project that Ogilvy & Mather in Chicago wanted to take on for Donate Life America. Though the registration process is super easy, there are still a lot of people who haven’t registered to become a donor. They wanted to promote awareness so that more people can get a heart or any other organ when they need it,” he says.
Randal enlisted several crew members who also gave their time freely to the project. They photographed people in three cities over three days; Austin, Dallas, and Houston. The photographs are being used on the group’s Instagram account to draw attention to the need for organ donors.
Donate Life America says 90% of people support organ donation, but only 50% of people are registered. While your family can make the decision to donate your organs in the unlikely or unfortunate event that something happens to you, by registering as a donor ahead of time you can ease the burden of that difficult decision.
Now, Instagram users can make giving a heart on Instagram actually mean giving someone a heart. When users double tap on an image, a large heart appears. By clicking it, they give a heart (“like”) to the subject, and then a link appears, which takes them to a page where they can quickly and easily register as an organ donor.
In addition to the still photographs, they also interviewed the subjects for a video, which has been shared on Facebook. The subjects, each of whom is either waiting for a heart transplant or had recently had one, speaks about their experience.
Randal says shooting the campaign was remarkably rewarding because of the connections made with the subjects.
“This project is particularly rewarding because I’m developing a connection with real people that I wouldn’t otherwise have connected with—and these people are literally waiting on a heart. It was kind of an emotional experience for me, and it was a really great way to get to know these people and hear their story,” Randal says.
One of the subjects photographed and interviewed was a little boy by the name of Gavin who had been waiting for a heart for seven years. “When were interviewing all of these patients, one of the questions was, ‘What will you do when you get a new heart?’ When we asked Gavin, he said, ‘Run.’ He’s never gotten to run and play hard on a playground because of his heart condition. That was really touching to me,’” Randal recalls.
The good news is that just a few weeks ago, Gavin finally got his heart.
“It is commonly expressed by industry peers when talking about advertising, ‘We’re not saving lives’, but the campaign for DonateLife might be one of the few instances where we actually are helping to save lives. And that sense of purpose inspires me not only in my philanthropic work but also commercial work.” says Randal.
Randal is a donor himself, but he says he was embarrassed to admit that during the shoot he wasn’t sure if he was or not, and had to check his driver’s license to find out. If you’re not yet a donor, visit the Donate Life campaign page to register.