a new global lineup: annabelle breakey for lay's

Longtime client Lay’s recently called on Annabelle Breakey for its FIFA World Cup 26™ packaging—a limited-edition collection inspired by cuisines from around the world.

Annabelle photographed the food imagery featured on the U.S. lineup: Wavy French Onion Soup, Brazilian-Style Garlic Sauce and Argentinian-Style Steak with Chimichurri.

The new collection is the latest in Annabelle’s longstanding collaboration with Lay’s. Here, we’re sharing a look at the FIFA packaging alongside some of the many Lay’s projects she has photographed over the years.