Posts in Commerce
a picture's worth a thousand words: randal ford for basf

Every one of us has an archive of images stored in our subconscious, a library of visuals built from personal snapshots, advertisements, printed matter, fashion, the ceaseless news cycle, and—if we’re lucky—art museums. Tapping into those cultural touchpoints was the aim of agricultural herbicide company BASF, who hired photographer Randal Ford to turn a handful of art historical visuals into fodder for today’s weed-wary viewers.

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matthew turley for visit california

One of the country’s largest states, California is home to colossal redwood forests, thriving metropolises, high desert super blooms, cliffside bohemian enclaves, nearly the entire entertainment industry, and some of the world’s best food and wine. With a reputation as big and storied as all it contains, California needs no help attracting tourists. But what about when it comes to accommodating business gatherings?

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gonna find out who's naughty or nice: annabelle breakey for native

The holidays are full of scents that spur emotion and nostalgia. A fresh-cut Christmas tree, a simmering pot of mulled wine, the sharp snap of a peppermint stick—there’s nothing like the power of scent to awaken your merry memories and set the stage for new ones. This year, deodorant and body care brand Native took favorite yuletide fragrances and, checking them twice, made their lists for Naughty and Nice.

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styles for y.o.u. and sun love: randal ford for foster grant

The eyewear brand Foster Grant has been around for over a century, outfitting Americans with high-quality reading glasses, sunglasses, and now blue light glasses. Originally a women’s hair accessory company, Foster Grant began using celluloid technology in 1919 to manufacture imitation ivory and tortoiseshell products—first in hair combs and clips, and then, after procuring the first injection molding machine to be imported from Europe, in eyewear frames.

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"i'm loving it!" annabelle breakey for McDonalds

“Big brand, big photo studio, big images. It’s sweet to be invited to that party—that’s for sure,” says Annabelle Breakey, reflecting on her recent work for McDonald’s. Last November, Breakey traveled to Chicago, home of the Golden Arches, to shoot Crispy Chicken Sandwich and McPlant (McDonald’s proprietary plant-based patty) campaigns—her third job for the legendary international brand, and her first trip to McDonald’s HQ.

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shaun fenn: shoo for good

“For me, the beach is home,” says photographer Shaun Fenn, reflecting on the natural ease of a recent photo shoot on Laguna Beach for the Santa Monica-based textile brand Shoo for Good. “I’m very comfortable on the beach, as was our client. We did our homework upfront, which allowed everyone to be relaxed on set in alignment with the product.”

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michael prince for 40th annual Forbes 400

Photographer Michael Prince photographed Moderna chairman Noubar Afeyan—one of the most innovative and entrepreneurial science leaders of our time—at his offices at Flagship Pioneering in Boston. The photograph was used as one of five covers that Forbes commissioned for the 40th Annual Forbes 400 edition, and is Prince’s fifth cover for Forbes this year. Congratulations to Afeyan and Prince alike for receiving their due recognition.

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overhauling a brand: annabelle breakey for lay's

Seldom do many of us stop to think about how the images on food packaging come to be there. As consumers, we take for granted that dozens of bags of chips line a grocery store shelf, as if divined without the involvement of dozens of hands and minds. Having recently gone through an extensive visual-systems rebrand with Lay’s, photographer Annabelle Breakey knows this isn’t so—she knows exactly how the chips fall.

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the flavor of a city: randal ford for visit dallas

Fewer things are more telling of a city’s culture than its food, and, like most things in Texas, the flavors in Dallas are big, and getting bigger. In 2019 the city was named Bon Appetit’s Best Restaurant City of the Year, and photographer Randal Ford was brought in to capture those wielding the knives and spices—Dallas’s “finest in chef-driven cuisine”—and the culinary creations they’re cooking up.

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the essence of an edge: matthew turley for maine tourism

We were trying to capture the essence of the place,” explains photographer Matthew Turley of his recent work shooting stills for Maine Tourism. Essence may be a singular noun, but what Turley’s photos of the northeastern-most tip of the country reveal is that the quintessential nature of a place is found in its multitudes. A wild mix of elements at the edge of the continent—of landscapes, foods, trades, cultures, ecologies, and lives lived—is what makes Maine inimitable.

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beyond the frame: randal ford for redbubble

A piece of art offers a window into another world, transporting the onlooker into a frozen moment of sublimity, awe, fantasy, reverence, or empowerment. By placing artwork in the spaces we inhabit, we make the world of home feel more like our own, offering ourselves excursions of mind and spirit as a reprieve from the chaos of reality, or an antidote to the mundanity of daily life. At Redbubble, the online marketplace where independent artists can create goods showcasing their work, the belief in art’s ability to positively affect our experience and expand our worldview is taken seriously—but not so seriously they miss out on the fun of it.

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