jamie kripke shoots the audi A7 in the everglades
Audi does it different. When Jamie Kripke was approached by ad agency MUH-TAY-ZIK HOF-FER with a project for the luxury car company, he was excited to hear about their refreshing take on creative. Often times, agencies and brands reach out with a clear vision already in place— one with little to no wiggle room. But Audi wanted to change that up. Rather than determine the artistic blueprints themselves, they instead handed over the creative keys to the car and told Jamie to drive. “It’s rare to have that much latitude in an ad project,” he notes. With Audi’s willingness to take a risk and leave the creative control in his very capable hands, Jamie and his team had the sleek, new A7 model gliding through green Everglades, like the silver streak of a bird in flight.
Client: Audi
Agency: MUH-TAY-ZIK HOF-FER
Art Director: Laura Dickie
Senior Integrated Producer: Nicole Van Dawark