Jamie Kripke says Ed Ruscha’s iconic painting of a Standard gas station is one of his all-time favorite images. The clean, graphic lines were a source of inspiration for Jamie when working with Venables, Bell & Partners to create a library of updated photography for the Phillips 66 brand, which also includes Conoco and 76.
Jamie started by doing a test shot at a Conoco station in Boulder, CO, using his friend’s vintage Porsche 911—a process that taught him a few things about gas stations and showed him how much post-production work would likely be involved to achieve a similar look as that of Ruscha’s image.
“We selected four service stations that had interesting visual elements that would give us some variety with our compositions: Two in LA, one in St. Louis, and one in Denver. On each shoot day we’d close down the pumps, bring in a range of prop cars and talent that were brand appropriate, and arrange them into compositions. To visually differentiate the brands, we used constant lighting for Phillips 66 and Conoco, and strobe lighting for 76. Each has its unique advantages, and I’m equally comfortable with either, but the workflow for each is very different. Which makes the images different,” said Jamie.
Head over to Jamie’s Journal to read the rest of the story and to see additional images. A big thank you to Michelle and the rest of the team at Venables for the great opportunity.