For each letter addressed to Santa at The North Pole and mailed in a special letterbox at Macy’s, the store donated $1 to the Make-a-Wish foundation. The 7th annual Believe campaign raised $1 million, and Macy’s wanted to offer a special thank you to its customers.
Jim Salzano and his crew had just six hours of prep on the main floor of the New York flagship store—between 11PM and 5AM— and one hour to shoot the :15 national broadcast spot, which featured CEO Terry Lundgren and almost 200 Macy’s employees, all wearing Believe t-shirts.
To get them into the Christmas spirit, Jim led the employees in a few carols before Lundgren arrived, and despite the 4:30am call time, the employees’ enthusiasm was flowing and the energy at the shoot, amazing.
Many thanks to the Macy’s team, including senior vice president of marketing Joe Feczko, Joe Civitillo, Rick Palmer, Ed Sheehan and Janine Groff, as well as producer Derrick Loris and the rest of our wonderful crew.