To announce the integration of Dell Services into Japan’s NTT Data, the company turned to photographer Randal Ford to create a video and a series of print ads. The assignment was simple: Show off the experts at NTT Data and Dell as the IT rock stars they are.
“They’re really passionate about what they do at NTT Data and we wanted to highlight that. In their world, they are rock stars. They’re some of the best at their craft,” said Randal.
The shoot took place in Dallas, including six talent, three of which were featured in the video and accompanying print ads.
While directing live action and shooting photographs nearly simultaneously has it’s own challenges, Randal says he’s pleased with the results of the shoot.
“Switching gears back and forth can be physically and mentally exhausting and it’s certainly a unique challenge to do both, and do both well, to where they feel stylistically cohesive and on point and focused throughout,” he said.