To commemorate and celebrate the 2016 Summer Olympic Games in Rio de Janeiro, Brazil, Oakley designed Green Fade—a special-edition eyewear collection in the Brazil-like green color. To shoot the new line, Oakley turned to RJ Muna.
The vibrant green is an iconic color for Oakley. A symbol of innovation and high performance, it was also the color featured on the brand’s first performance product in 1980.
Almost 500 Oakley Olympic team athletes—including Swedish mountain biker Jenny Rissveds, American beach volleyball star Kerri Walsh Jennings, and British cycling great Marc Cabendish—can be recognized in Rio wearing the iconic green frames on and off the field of competition.
The Green Fade production is limited to only 100,000 pieces and each frame is hand-painted using a special coloring process. The collection consists of six performance products for competition and two lifestyle products.