Apple and SAP announced a new partnership mid-2016 to develop powerful native apps for the iPad and iPhone which the companies say will revolutionize the mobile work experience, as well as an iOS software development kit and training academy so that businesses can easily build native iOS apps specifically for their needs.
Flash forward a year, and the two companies were ready to launch a dedicated website for the project. For website and expo creative, they turned to photographer Shaun Fenn.
“I’ve shot for SAP for years—I’ve been all over the world for them. What happens pretty consistently is that when we start working with a client, we establish a connection and they keep coming back,” said Shaun.
The project involves using SAP know-how to power the backend of B2B software designed exclusively for Apple products. Shaun’s task was to convey that partnership while ensuring that the Apple products look really beautiful.
The shoot took place over two days in Brooklyn in office and warehouse environments with representatives from both clients in attendance. While the resulting images are casual and approachable in tone, the authentic moments here were created from scratch with a focus on Apple products. The intense planning and pre-production that went into the project leading up to the shoot allows for these moments to unfold organically on set.
“We had creative input from two global Fortune 100 companies, and we had to come up with something that makes everyone happy in a short period of time and under budget. These library shoots take a lot of planning, but the execution has to happen really fast ” said Shaun.
“One thing we’re known for is our ability to work effectively. We get there, we execute, we’re professionals. I think that’s one of the reasons for the long-standing productive relationship. In today’s world with the tight budgets and timelines, we have to make something wonderful in a very short amount of time. ”
Despite the planning and pressure to perform on set, Shaun says everyone had a good time and it shows in the quality of the images. “Apple loves the images and SAP loves the images, and now we’re talking about another project,” he added.
Special thanks to Art Producer extraordinaire Marc for his continued trust in us, and to Dave from Apple for the great project. Link here to the SAP Apple microsite.