Posts tagged VMLY&R
a picture's worth a thousand words: randal ford for basf

Every one of us has an archive of images stored in our subconscious, a library of visuals built from personal snapshots, advertisements, printed matter, fashion, the ceaseless news cycle, and—if we’re lucky—art museums. Tapping into those cultural touchpoints was the aim of agricultural herbicide company BASF, who hired photographer Randal Ford to turn a handful of art historical visuals into fodder for today’s weed-wary viewers.

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